Why Exhibit

Your customers will be here. Will you?

The Discover Boating® Mid-Atlantic Boat Show® kicks off the boating season for boaters, fishermen and water sports enthusiasts from throughout the Carolinas. It’s a 50+ year tradition that delivers what other forms of marketing cannot: face-to-face connections with motivated buyers.

meet our audience 1
meet our audience 2
meet our audience 3

Attendee Demographics

Based on 2025 Consumer and Exhibitor Post-Show Surveys
 
Age
 
18–44 years old — 6%
 
45–54 years old — 23%
 
55–64 years old — 27%
 
65 years old or older — 44%

 

 
Income
 
$50,000–$74,999 — 5%
 
$75,000–$99,999 — 7%
 
$100,000–$149,999 — 30%
 
$150,000–$249,999 — 30%
 
$250,000 or greater — 28%

Where Brands Meet Buyers

Thousands of serious boating enthusiasts walk through the doors every year.

89%

own or plan to buy a boat

 

39%

came to buy

 

43%

made a purchase at or after the show

Why Brands Keep Coming Back

67%

of exhibitors rate the show
experience above average or excellent

 

47%

rated attendees better than average
in engagement and product interest

Modern Consumers Crave Experiences—Be Part of One

Our show offers a dynamic, interactive marketplace where you can:

  • Tailor your pitch with one-on-one interactions
  • Align your brand with an entertaining, educational, and inspirational event
  • Generate leads and build your prospect database
  • Reach people at exactly the right moment—when they’re looking to buy