CHARLOTTE, N.C.—November 3, 2025—The 2026 Discover Boating® Mid-Atlantic Boat Show, in partnership with Progressive®, drops anchor February 5–8, 2026, at the Charlotte Convention Center, bringing fresh energy and exciting new experiences to the region’s largest boating event, while continuing to build on more than 50 years of proud tradition. With more than 400 new boats to board and shop, the Mid-Atlantic Boat Show is a one-stop destination to get ready for life on the water.
“For over five decades, the Mid-Atlantic Boat Show has been the premier destination for boating enthusiasts in the Carolinas,” said Allison Dean, Show Manager. “We’re excited to continue this tradition while bringing a fresh wave of innovation and inspiration through Discover Boating.”
The Mid-Atlantic Boat Show captures the full range of lake life in the Carolinas, from the luxury of Lake Norman to the family fun of Lake Wylie and the peaceful charm of Mountain Island Lake. The boat show’s easy-to-navigate layout, with boats for every lifestyle and price point, makes it a must-attend event for boating enthusiasts and beginners alike.
The 2026 event will be reimagined with enhanced flow, new programming and upgrades designed to celebrate every boating lifestyle.
Plus, with early spring temperatures often arriving in March, the February show serves as the official start to boating season, where attendees can purchase their dream boat, shop the newest gear and prepare for fun on the water.
SHOW HIGHLIGHTS INCLUDE:
- Fred’s Shed: Expert DIY tips and maintenance demos
- Progressive® Experience: Interactive family activities and giveaways
- Lake Life Lounge: Live music, seating areas and a true Carolina lake vibe
- Enhanced Food & Beverage: Upgraded dining and lounge options
- $5 After 5 (Online Only): Thursday, February 5, 5 PM – close
- Dock Party: Kick-off celebration Thursday evening with music and drinks
To learn more and sign up for event updates, visitmidatlanticboatshow.com.
WHEN: Thursday, February 5 – Sunday, February 8, 2026
WHERE: Charlotte Convention Center – Halls A, B and C
INFO: Visitmidatlanticboatshow.com and follow on Facebook and Instagram @MidAtlanticBoatShow and @DiscoverBoating #MidAtlanticBoatShow
TICKETS: Tickets are $10 online and $12 in-person for adults and children over 12. Kids under 12 attend free.
PRESS OPPORTUNITIES: Interviews with Discover Boating Mid-Atlantic Boat Show leadership, a wide variety of visuals, preview stories and on-site press passes available upon request via email to Kaci Pollack, kaci@seesparkgo.com and discoverboating@seesparkgo.com.
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ABOUT DISCOVER BOATING BOAT SHOWS
Discover Boating boat shows are owned and produced by the National Marine Manufacturers Association (NMMA), in partnership with Progressive® Insurance. The NMMA is the leading trade organization for the North American recreational boating industry and largest producer of boat and sport shows in the U.S., which connects the recreational boating industry with the boating consumer year-round through Discover Boating.
Discover Boating boat shows are owned and produced by the National Marine Manufacturers Association (NMMA), in partnership with Progressive® Insurance. The NMMA is the leading trade organization for the North American recreational boating industry and largest producer of boat and sport shows in the U.S., which connects the recreational boating industry with the boating consumer year-round through Discover Boating.
Powered by the National Marine Manufacturers Association and the Marine Retailers Association of the Americas, Discover Boating connects boaters and future boaters with experiences, resources and community to enhance their boating journey and expand the industry in the U.S. and Canada. For nearly two decades, Discover Boating has led the North American recreational boating industry’s consumer outreach efforts, attracting millions of people to boating and helping them get on the water and become boaters. Industry stakeholders can follow along and share Discover Boating content from DiscoverBoating.com and @DiscoverBoating on Instagram, Facebook and Twitter.
ABOUT PROGRESSIVE
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is the second largest auto insurer in the country, a leading seller of commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.